Nos valeurs et notre raison d'être

Nos valeurs

Entrepreneuriat

Prendre des initiatives et oser faire place à l’innovation

Leadership

Anticiper les besoins et y répondre

Intégrité

Faire preuve d’honnêteté, d’équité et d’éthique

Compassion

Favoriser l’esprit communautaire, à l’intérieur comme à l’extérieur de l’entreprise

Les valeurs fondamentales de la Croix Bleue Vie

Notre raison d'être

Améliorer le bien-être et la sécurité financière de la population canadienne au moyen de solutions d’assurance novatrices

What does this mean?

We will deliver exceptional care and financial protection to Canadians with innovative insurance solutions.

We will exceed expectations with competitive pricing, novel products and reliability.

We will be a trusted partner to the Canadian Blues and our distribution partners will see enhanced growth due to our leading offerings.

We will attract and retain the best talent, offering desirable compensation and meaningful, stimulating work oppurtunities.

Welcome to Blue Cross Life, we're excited to have you with us! Effective July 2, 2026, Blue Cross Life Insurance Company of Canada assumed responsibility for the voluntary benefits business previously underwritten by Allstate Insurance Company of Canada.

We're proud to continue supporting your voluntary benefits coverage. Customers can continue to access their benefits and services as usual. No action is required.

AssureMoi reçoit une rémunération sous forme de frais d’administration et de technologie pour chaque police vendue.