Our survey of over 2,000 adults found that geopolitical instability and rising costs, particularly in the U.S., are reshaping Canadian travel habits.
Many Canadians are turning to AI to plan more cost-effective trips and make informed decisions about where and when to visit.
Despite geopolitical uncertainty, Canadians are committed to travel and recognize that health care and financial protection are essential parts of responsible trip planning. In fact, 86% of travellers have some form of travel insurance, whether purchased directly (56%) or through workplace plans and credit cards (30%).
Awareness of medical costs abroad remains high, with 83% of Canadians recognizing that an overnight emergency room visit could exceed $3,600 CAD. Many view travel insurance a key part of planning, providing greater confidence amid rising prices and global uncertainty.
42% of Gen Z and 47% of Millennials now view purchasing travel insurance as a peace-of-mind essential, up from 39% and 43% in 2025, respectively.
Together, these trends highlight a new mindset and rising expectations among younger travellers to stay protected, prepared and confident wherever they go.
A personalized travel insurance and assistance approach can help navigate unexpected events and manage associated costs due to health or other issues, whether out of province or out of country.
